Thursday 25 July 2013

Unique Content Article on software development,software development marketing

Killer Strategies To Develop And Maintain An Efficient Software Development Business


by Bernie Marcos


Starting and expanding your software development and consulting services business may seem difficult at first. The effort it takes to create a balance between customers and sales, products and customer satisfaction, income and expenses can make you feel like the ringleader of a circus. Slow down a moment and take the time to read the following tips that will help you keep your business growing and expanding.

You can advertise effectively and save yourself the trouble of dealing with heightened costs, too. Just don't pay them! If you need to pay for permits to post stuff, you can get away without it paying; post the ads anyhow and check back every few days to see if they are still up, reposting as necessary.

A website is a need if you are in software development and consulting services business. If you don't have one, or feel you can't afford one, you are in luck. You can create one on Google for free with your Gmail account. These sites come with easy to use templates and link back to your Gmail.

Volunteer your services in giving a column to a local publication such as a newspaper or other periodical. Confirm to have an idea in mind to pitch to the editor, and start a topic that will be both of interest in your area and related to your software development and consulting services business. While you may not be compensated monetarily for your efforts, you may well generate more customers for your business.

To engage employees in doing a positive culture, implement a peer-recognition program. Peer recognition encourages employees to be seeking others "doing it right", and it can validate the extra efforts. Appeal to human nature and make peer recognition a contest: most kudos given and most kudos received.

Whenever you "publish" something for your software development and consulting services business, whether it be a leaflet or website, verify it is error-free. Method too often, businesses send out brochures or have websites ridden with typos. This is just unprofessional!

When you are in the service software development and consulting services business, keeping promises is all what matters. Therefore, always verify that you deliver the promised services to the clients. This will increase your credibility in the eyes of the clients and ultimately you will make more money out of it.

Every successful software development and consulting services business is always accessible. Think about it-almost every major software development company has a 24-hour 1-800 number where they can be reached. While your small business may not have a 24-hour hotline, there's no reason you shouldn't be able to respond to customer phone calls and emails within a day or two. Customers feel secured when they know they can reach you.




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