Thursday, 16 May 2013

Unique Content Article on software,selling software

Discovering A New Marketing Territory When Selling Stock Trading Software


by Billy Jobs


Starting and running an online software business is very easy as long as you have the tools and knowledge about marketing and selling software online. Here is an easy guide on how to start an online software store and soon you will realize that selling software online is really one of the ways of making money on the internet.

Give clear instructions on what you want them to do. Make it easy for them to communicate with you. Set up a response mechanism, it may be a person on standby to answer their questions or to bail them out when stuck. A direct email link or a help button click may also help them get your help

Categorize your software appropriately and accurately so that your customers can easily find their targeted software. Some software may need to be listed in several categories. Evaluate your software to make sure that they are easily found by your customers.

When you use credit cards for your transactions, match all the details before you approve any payments. If any of the details are not matched, it can very well be a false card. The online frauds are so many that it is always advisable to look out for them. If anything is suspicious, ask for another mode of payment.

Make sure that the e-mails you forward to your existing and potential customers and clients reach them. You will be in trouble even if a few of them bounce back. Always maintain the quality and consistency of your business mails to increase your sales.

When budgeting, always provide for money that is going to be reinvested back into promoting your business. A particular percentage of your profits should always be put back in the business and putting some of this into the promoting your company ensures that you will continue to upgrade and improve your site.

Responding to communication from your customers is very important. Whenever you receive any form of communication from a customer, make sure that it is attended to immediately and feedback provided otherwise customers will feel neglected. Special attention should be paid to overseas customer with special needs like translation.

New doesn't always mean better, but in most cases it does. Having new and original ideas in your website will make you stick out in a customer's mind and may elicit more visits in the future. An example is a historic timeline of your business that offers news in a way that other websites don't.

Do not try to do it on your own. Join a network of related companies to support each other and you will have a much higher chance of surviving in the virtual world. It will be very hard for your online software store to survive as a completely independent entity so build relationships with other companies.

Your search function should not return a "No answer" response if something is misspelled. It should return any of your pages that are close to what was entered, even if it's not a perfect match. Your search should be able to overlook most common typos.




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