Friday 23 December 2011

Unique Content Article on

Why Mobile Surveys Are the Surveys of Today


by Nia Lawrence


Surveys are often the most neglected aspect of a business but are also the most important in generating the necessary information, like customer feedback. The more response you get, the more accurate your survey results will be. You would naturally want to conduct a survey that will generate the most response in the easiest way possible. At the present time, most people are readily accessible through their cellphones, so conducting a cellphone survey is definitely the best way to get the response you are looking for.

For your survey to have a good response rate, there are a few guidelines that you can follow. If you are planning to get customer feedback regarding the latest release of a product or service, you will most likely concentrate on those clients who have been in your store or on your website recently. If you can get them to give you their personal details, especially their cell phone numbers, you will be able to start a database which is essential to your cellphone survey. The more diligent you are with getting those numbers, the larger your database is going to be. If you are getting the numbers from visitors of the store, make sure you assign a person who can be in charge of procuring these numbers.

The next step would be the survey itself. Formulating the survey questions is a very important step because you want it short but comprehensive at the same time. The right balance is important to get a substantial number of respondents who can provide answers that you can use for the survey. If you can, check out some helpful tips on how to create a proper cellphone survey. There are now templates available online in survey-creating websites. Hiring the services of a proper survey creating team is another way to go about it if you want more assistance for your project.

Finally, you also get a better chance of getting an immediate response through a cellphone survey. If properly formulated and tempting offers are included in the survey, the respondents will want to answer your survey questions immediately. Especially when on "yes" or "no" are the things they need to say and they are able to get discounts to interesting products or free passes to activities they like, you will have no problem getting them to respond.

Because surveys are very important to your business, you should find every means possible to get them right. Conducting surveys is one of many challenges any business has to face, but it can be done successfully if guidelines are followed.




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