Give Your Store The Gift Of Electronic Article Surveillance
The honest, hard working retailer believed in providing the best service possible to his customers. His prices were competitive, and the work environment was great for his associates. After thirty years in business he was very close to shuttering his operation. His losses had escalated over the last few years. He realized that he was being shoplifted into extinction. Obviously there were people who had zero regard for any of the contributions that he made to the community on a yearly basis. As a last resort, the retailer implemented an Electronic Article Surveillance system.
Shoplifting is an evil that will not go away anytime soon. It creates an undue stress on store owners, employees, and eventually the customers who will pay higher prices to offset the theft. And with the holiday selling season approaching, shoplifting becomes an even greater concern.
Electronic Article Surveillance, or EAS, is a system that identifies products, usually with a tag. There is a portal at the exits of the store. If the tagged item passes through this portal the alarm will sound. The alarm can either be a buzzer or siren that sounds. It can even be a programmed voice saying, stop you have activated the store security system. Please wait until an associate can assist you.
There are usually two types of tags that can be used. One is an EAS tag that is attached to the product. This has to physically removed before the product can be taken from the store. There are also disposable paper tags that can be deactivated by the scanning process. In any event, without removal or deactivation a customer cannot take the product from the store without the alarm sounding.
Huge opportunities retailers face with this system are false alarms. The associate could have forgotten to deactivate or remove the tag during the checkout process. Or it is possible that the portal needs servicing. A paying customer activates the alarm, slightly deteriorating a favorable buying experience. If this persists, the alarm will be viewed as a boy which cried wolf. Everyone, thieves and paying customers, could be given a free pass to go on past the system. This inevitably creates dual losses. The expense of the system continues along with the cost of the shoplifted goods.
The system works, but it needs to be maintained properly. Before a store opens, the system needs to be taken through a preventive maintenance procedure. If the store is open around the clock, the procedure needs to be executed when the customer volume is lowest.
All employees need to be properly trained. Expectations should be absolutely firm and clear. Employees should take extra care by making sure all tags are removed or deactivated. Store employees are always the core of any system that prevents theft.
The hard working businessman received great results from the Electronic Article Surveillance unit. In a year the store was turned around. Profits began to flow again. With his continued levels of quality and service it seems he would be around for years to come. He stayed in business because he got tough on shoplifting.
Shoplifting is an evil that will not go away anytime soon. It creates an undue stress on store owners, employees, and eventually the customers who will pay higher prices to offset the theft. And with the holiday selling season approaching, shoplifting becomes an even greater concern.
Electronic Article Surveillance, or EAS, is a system that identifies products, usually with a tag. There is a portal at the exits of the store. If the tagged item passes through this portal the alarm will sound. The alarm can either be a buzzer or siren that sounds. It can even be a programmed voice saying, stop you have activated the store security system. Please wait until an associate can assist you.
There are usually two types of tags that can be used. One is an EAS tag that is attached to the product. This has to physically removed before the product can be taken from the store. There are also disposable paper tags that can be deactivated by the scanning process. In any event, without removal or deactivation a customer cannot take the product from the store without the alarm sounding.
Huge opportunities retailers face with this system are false alarms. The associate could have forgotten to deactivate or remove the tag during the checkout process. Or it is possible that the portal needs servicing. A paying customer activates the alarm, slightly deteriorating a favorable buying experience. If this persists, the alarm will be viewed as a boy which cried wolf. Everyone, thieves and paying customers, could be given a free pass to go on past the system. This inevitably creates dual losses. The expense of the system continues along with the cost of the shoplifted goods.
The system works, but it needs to be maintained properly. Before a store opens, the system needs to be taken through a preventive maintenance procedure. If the store is open around the clock, the procedure needs to be executed when the customer volume is lowest.
All employees need to be properly trained. Expectations should be absolutely firm and clear. Employees should take extra care by making sure all tags are removed or deactivated. Store employees are always the core of any system that prevents theft.
The hard working businessman received great results from the Electronic Article Surveillance unit. In a year the store was turned around. Profits began to flow again. With his continued levels of quality and service it seems he would be around for years to come. He stayed in business because he got tough on shoplifting.
About the Author:
Read more about Give Your Store The Gift Of Electronic Article Surveillance visiting our website.
You are receiving this because you signed up for it on 2011-10-03 from IP 203.109.66.181
To fine-tune your selection of which articles to receive, just login here
using your username:
To unsubscribe please use the following link:
Unsubscribe
No comments:
Post a Comment