Tuesday 18 December 2012

Unique Content Article on software

Developing Online Sales: A Crash Course In Selling Software Through The Internet


by Joe Smith


Selling software on the web isn't simple. There're methods that you have to know to enable you to be successful to sell your software on the web. Please consider the tips we have to sell your software on the web.

The more payment options the seller is willing to accepted the more likely the item will be bid on; however, make it very clear to the buyer that if paying by check or money order, the software will not be shipped until the check clears. Most people feel safe using third party payment companies like PayPal and many auction sites highly recommend using these services.

A 'like' is a very powerful and of huge worth. Don't underestimate how important an engaged and relevant community on Facebook can be to your brand or client. There is nothing wrong with playing to people's strengths - use simple 'Like and share' mechanisms to spread your brand and content virally, post visually appealing content in the form of images and video and use competitions to build your following.

Want to really rake in big money with your online store? Use all of the video sharing sites you can find. Not only will they provide exposure to your shop, but if you provide a link back to your site it will boost your search engine rankings. Pay attention to how you optimize your anchor text for maximum effect - and maximum sales.

Once visitors are coming to your website it is an excellent opportunity to convert them to buyers. There is a little known sales video that will help to convert thousands to you buyers. In fact one company reports a 6% to a 30% conversion that caused an increase in software sales.

Another reason to slightly over-price your item is that you build in some room for negotiation, people love to bargain and when they start bargaining they already show buying intention and being able to give them a lower price might just be enough for a sale.

Increase advertising budgets for October, November and December. These are the busiest times of the year for online sales. Attract more traffic by keeping your name in front of consumers.

Offer 40% to 60% discounts to bulk buyers. This will increase online sales and return buyers. It is often not easy for small businesses to get bulk discounts unless they purchase hundreds of the same item. For bulk purchases check the shipping rates so the information is available.

Make extra money by selling software for others. You can charge a percentage for every item that is sold since you are providing the retail space. This saves money since you do not have to pay for inventory or storage. The software ship directly from seller to buyer. You control the money and the seller is not paid until the buyer receives the software.

You want the right people to find your software. So make sure that you list your software in the proper category and sub-category. You might be tempted to post your software in high-traffic categories such as mobile phones even if you're selling second hand books. Don't or you run the risk of being penalized by the webmasters.




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