Thursday 28 February 2013

Unique Content Article on branding, brand design, brand guidelines, corporate branding, logo design, graphic design

The Increasing Popularity Of DAM Software


by Steven Harrison


A young boy might take extra care of his increasing collection of baseball cards. He might carefully take each and separate by teams, positions, or how well he likes each player. There is a possibility that each card would be place in a protective cover and stored in a shoe box or other safe place. What this young man is going through is the development of his own asset management process. He could call it cam, or card asset management. There is an increasing need for DAM software, or digital asset management.

There has always been a need to collect and secure things which are valuable at any level. During ancient times the Egyptians considered written scrolls of information very valuable property. Large libraries were constructed to house these. There were cataloging systems created so subjects could be easily found. Royal guards were place in strategic places for security. This ancient yet always up to date approach is driving asset management today.

Digital asset management may be a foreign phrase to many, but it is being used every day. The average household has at least one person with a personal music or video player. This portable device can hold thousands of songs or multiple videos. The same household would have at least one personal computer. The computer would contain budgets, school reports, family pictures, and other valuables.

Companies have needs for sophisticated asset management. Physical assets are no longer the predominant types. There are obligations to store and protect the non physical forms as well. There are legal responsibilities regarding this which should be considered. Something as common as a company email could either make or break them.

A business can have collections of digital assets being created and used many thousands of times daily. Having human runners to ferry these is unwise. A strong system is needed to group, download, optimize, archive, save, and safely maintain all digitized data in a real time environment.

Digitized data for many companies is the form of their core asset. It could be much more valuable than physical assets. Being able to account for assets and accurately assess their values is improved by using the right software.

The right software and service provider can also be significant cost savers. They have the ability to maximize the speed of which data is retrieved. Having a file in seconds as opposed to minutes create a more productive environment. The backup process can also be cloud based. This reduces the on site staff needed to maintain information as well as the amount of brick and mortar space needed for hardware. And, in the event of failures and accidents, the valuable information could be well protected off site.

There are many providers of DAM software. Care can be taken to investigate and comparison shop in order to make sure the correct vendor is selected. Communication with past or current customers can also be helpful. One should have the comfort that a business will exist at least as long as the software is planned to be in use.




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