Tuesday 25 September 2012

Unique Content Article on software, applications, business, finance, sales

A Quick Guide To Digital Content Delivery


by Casandra Newton


Technology has allowed media files to be placed in unlimited online storage. With media not being stored in traditional physical materials, the files can be shared easily and the old forms of media storage become useless. With all its benefits, digital content delivery has become a formidable strategy in distributing entertainment content. If the trend continues, the competition between media outfits may lower consumer prices.

Without using traditional media distribution methods, the content can be sold at a minimal rate or be given for free. Media files can also be acquired through streaming or download websites. This format has also enable movies or songs that were produced before the Internet to be digitalized and distributed online.

Online media delivery has enabled the release of trial versions or previews to entice customers about the release of the full version. This is a widespread tactic in gaming industry wherein a beta version download of the game is released before the final version. Online bandwidth has made it possible to store huge files that can be downloaded by multiple users at once.

Media sharing online also gave rise to peer-to-peer file sharing wherein media files are shared from one computer to the other. This type of file sharing also allows a user to acquire media files for free without sacrificing its quality. To some extent, digital delivery is like a content management system that is often used in blogging and quick-build websites.

Content delivery through the Internet also makes publishers and distributors obsolete. Before, they work to sell products in retail stores and take a part of the revenue. Now, a developer can sell his work on his own through an online selling platform and set his own price. What is best about this set-up is that the seller takes all of the profit.

Digital content delivery also gave media producers the confidence to develop revolutionary yet risky products. When retail outlets were still highly needed, store managers would only display items that will highly sell. This creates a collective mentality among producers to stick with ideas that would sell because of the fear of not making profit. But with online stores aplenty, developers need not worry whether their product would hit store shelves.

Delivering content digitally has some negative implications too. The most evident of which is media piracy wherein the creation of an artist or a developer is distributed online without permission and paid royalties. A musician, an author or a game producer can become famous yet he does not earn up to his potential. Once the file is saved to a person's computer, he can pass on the material through an external hard drive or through peer-to-peer sharing.

Despite the negative effects, artists still go for digital delivery due to the control that they have on their work. From start to finish, they give the idea, work on it very hard and distribute to audiences. This way, he can dictate his own price which must be fair in the eyes of the consumer and to the media market. Talk about getting a shot to make yourself and your craft known by many.




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