Friday 30 March 2012

Unique Content Article on online,business,marketing,seo,ecommerce,general,other

Importance Of Content And Targeted Traffic


by George Pittman


In 1997, there were about 1 million websites on the internet, and by 2007 this number had escalated to 150 million. This increase has been even more phenomenal in the past few years. A lot of people, who have been in the SEO industry for a long time will tell you that this rapid increase in the number of sites on the net has also led to a lot more intense competition when it comes to search engine rankings. Before this growth, even elementary knowledge of SEO would be sufficient to place a site in the top 10 ranks.

It is not that simple anymore to get a good rank. Gone are the days when you could get results by appropriate placement of keywords. Today you will find getting good results from SEO is difficult even if your target keyword is not very popular. You will find that getting a rank for a new sites is even more hard and so SEO must be used keeping long term goals in mind.

Importance Of targeted traffic

In today's world most of the sites are focused on getting the top rankings in the search engine results. But, you must keep in mind that SEO is nothing but a tool to help you run your company smoothly and earn a profit. To attain this goal you need to have a good amount of targeted traffic coming into your site. Now, considering everything else works out perfectly, getting a good ranking on the search results page will result in an increase in targeted traffic.

However, you will find that a lot of sites get distracted from the main goal and focus only on reaching the top of the rankings. Doing this is very hard as you will find thousands of site that are trying to get a good rank for the same keyword. This is no reason to believe that SEO cannot help you. SEO if used for formulating strategies for a realistic goal can help you by improving your rank and getting more traffic simultaneously.

Content is king

There are several sites that produce substandard content because they feel they have to produce some content. A lot of SEO firms are out there who claim to produce good content. You will even find some firms offering content for 'rent'. While hiring such a company, Remember that quality content does not need to be written specifically for search engines. Good content is truly exclusive. You need to put forward ideas that are original. Apart from originality you also need a dash of creativity to make your content stand out from the rest. Never forget that attracting target users to your site is never simple. But, if you produce good content for considerable span of time you will gradually see the effects.

If you want to grow as a business you should think clearly about your goals. If you have been planning on getting to the number 1 spot on the search engines then change it. Always keep in mind that in the end it's the number of relevant users that come to your site that will decide your profit margin.




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